This is the privacy policy of Jöklaverðir ehf. operating under the name ‘Ice Guardians’ and ‘Ice Guardians Iceland’ and Kennitala (company registration number is 650121-2360) these names may be referred to as ‘we’, ‘our’, or ‘us’ below.

Our registered office is at Hafnarbraut 20, 780 Höfn í Hornafirði, Iceland.


This policy describes how we collect, store, transfer and use personal data. It tells you about your privacy rights and how the law protects you.

In the context of the law and this policy, ‘personal data’ is information that clearly identifies you as an individual or which could be used to identify you if combined with other information. Acting in any way on personal data is referred to as ‘processing’.

This policy applies to personal data collected through the website (ice-, email communications, or medical declaration forms. Except asset out below, we do not share, or sell, or disclose to a third party, any information collected through our website.

Data Protection Officer

We have appointed a data protection officer (‘DPO’) who is responsible for ensuring that our privacy policy is followed.

If you have any questions about how we process your personal data, including any requests to exercise your legal rights, please contact our DPO, Kish Patel at

Personal data we process

  1. How we obtain personal data

    The information we process about you includes information:

    1. you have directly provided to us.
  2. Types of personal data we collect directly

    When you use our website, our services or buy from us, we may ask you to provide personal data. This can be categorised into the following groups:

    1. personal identifiers, such as your first and last names, your title and your date of birth
    2. contact information, such as your email address, your telephone number and your postal addresses for billing, delivery and communication
    3. Health information for medical declarations for meeting trip prerequisites
    4. payment information, such as a debit or credit card number and expiry date and bank account details
    5. records of communication between us including messages sent through our website, email messages and telephone conversations

      In addition, we may also process:

    6. documentation that confirms your identity, such as an image of your passport or driver’s licence
    7. an image that shows your face, such as a passport photograph
    8. Health documentation from a medical professional assessing your ability to participate in an activity.
  3. Types of personal data we collect from third parties

    We confirm some of the information you provide to us directly using data from other sources. We also add to the information we hold about you, sometimes to remove the need for you to provide it to us and sometimes in order to be able to assess the quality of the services you offer.

    The additional information we collect can be categorised as follows:

    1. information that confirms your identity
    2. business information, including your business trading name and address, your company number (if incorporated), and your VAT number (if registered)
    3. information that confirms your contact information
    4. reviews and feedback about your business on other websites through which you sell your services
    5. unsolicited complaints by other users
  4. Types of personal data we collect from your use of our services

    By using our website and our services, we process:

    1. information you contribute to our community, including reviews
    2. usage information, including the frequency you use our services, the pages of our website that you visit.
    3. transaction information that includes the details of the products services you have bought from us and payments made to us for those services
  5. Our use of aggregated information

    We may aggregate anonymous information such as statistical or demographic data for any purpose. Anonymous information is that which does not identify you as an individual. Aggregated information may be derived from your personal data but is not considered as such in law because it does not reveal your identity.

    For example, we may aggregate usage information to assess whether a feature of our website is useful.

    However, if we combine or connect aggregated information with your personal data so that it can identify you in any way, we treat the combined information as personal data, and it will be used in accordance with this privacy policy.

  6. Special personal data

    Special personal data is data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.

  7. If you do not provide personal data we need

    Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform that contract.

    In that case, we may have to stop providing a service to you. If so, we will notify you of this at the time.

    The bases on which we process information about you

    If a basis on which we process your personal data is no longer relevant then we shall immediately stop processing your data.

    If the basis changes then if required by law we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information. We will do this via the website and this policy.

  8. Information we process because we have a contractual obligation with you

    When you buy a product or service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us.

    In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal data.

    We may use it in order to:

    1. verify your identity for security purposes when you use our services
    2. sell products to you
    3. provide you with our services
    4. provide you with suggestions and advice on products, services and how to obtain the most from using our website

      We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract.We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.

  9. Information we process with your consent

    Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including our products and services, you provide your consent to us to process information that may be personal data.

    Wherever possible, we aim to obtain your explicit consent to process this information, for example, we ask you to agree to our use of non-essential cookies when you access our website.

    We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.

    You may withdraw your consent at any time by instructing us at However, if you do so, you may not be able to use our website or our services further.

    We aim to obtain and keep your consent to process your information. However, while we take your consent into account in decisions about whether or not to process your personal data, the withdrawal of your consent does not necessarily prevent us from continuing to process it. The law may allow us to continue to process your personal data, provided that there is another basis on which we may do so. For example, we may have a legal obligation to do so.

  10. Information we process for the purposes of legitimate interests

    We may process information on the basis there is a legitimate interest, either to you or to us, of doing so.

    Where we process your information on this basis, we do after having given careful consideration to:

    1. whether the same objective could be achieved through other means,
    2. whether processing (or not processing) might cause you harm,
    3. whether you would expect us to process your data, and whether you would, in the round, consider it reasonable to do so.

      For example, we may process your data on this basis for the purposes of:

    4. improving our services,
    5. record-keeping for the proper and necessary administration of our business,
    6. responding to unsolicited communication from you to which we believe you would expect a response,
    7. preventing fraudulent use of our services,
    8. exercising our legal rights, including to detect and prevent fraud and to protect our intellectual property,
    9. insuring against or obtaining professional advice that is required to manage business risk, protecting your interests where we believe we have a duty to do so.
  11. Information we process because we have a legal obligation

    Sometimes, we must process your information in order to comply with a statutory obligation.

    For example, we may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.

    This may include your personal data.

  12. Information we process to protect vital interests

    In situations where processing personal information is necessary to protect someone’s life, where consent is unable to be given and where other lawful bases are not appropriate, we may process personal information on the basis of vital interests.

    For example, we may inform relevant organisations if we have a relevant information concern about an injured person.

    How and when we process your personal data

  13. Your personal data is not shared

    We do not share or disclose to a third party, any information collected through our website.

  14. Information you provide

    Our website allows you to post information with a view to that information being read, copied, downloaded, or used by other people.

    For example, when you leave a review or post a message on our website orother publicly available website such as tripadvisor, we reasonably assume that you consent for the message to be seen by others. We may include yourusername with your message, and your message may contain information that is personal data.

    In posting personal data, it is up to you to satisfy yourself about the privacy level of every person who might use it.

    We do not specifically use this information except to allow it to be displayed or shared.

    We do store it, and we reserve a right to use it in the future in any way we decide.

    Once your information enters the public domain, we have no control over what any individual third party may do with it. We accept no responsibility for their actions at any time.

    Provided your request is reasonable and there is no legal basis for us to retain it, then at our discretion we may agree to your request to delete personal data that you have posted. You can make a request by contacting us at

  15. Payment information

    Payment information is never taken by us personally or transferred to us either through our website or otherwise.

    At the point of payment, you are transferred to a secure page on legitimate and reputable payment service provider websites. That page may be branded to look like a page on our website, but it is not controlled by us.

  16. Information obtained from third parties

    Although we do not disclose your personal data to any third party (except asset out in this policy), we sometimes receive data that is indirectly made up from your personal data from third parties whose services we use.

    No such information is personally identifiable to you.

  17. Credit reference

    To assist in combating fraud, we share information with credit reference agencies, so far as it relates to clients or customers who instruct their credit card issuer to cancel payment to us without having first provided an acceptable reason to us and given us the opportunity to refund their money.

    Use of information we collect through automated systems

  18. Cookies

    Cookies are small text files that are placed on your computer’s hard drive by your web browser when you visit a website that uses them. They allow information gathered on one web page to be stored until it is needed for use at a later date.

    They are commonly used to provide you with a personalised experience while you browse a website, for example, allowing your preferences to be remembered.

    They can also provide core functionality such as security, network management, and accessibility; record how you interact with the website so that the owner can understand how to improve the experience of other visitors; and serve you advertisements that are relevant to your browsing history.

    Some cookies may last for a defined period of time, such as one visit (known as a session), one day or until you close your browser. Others last indefinitely until you delete them.

    Your web browser should allow you to delete any cookie you choose. Itshould also allow you to prevent or limit their use. Your web browser may support a plug-in or add-on that helps you manage which cookies you wish to allow to operate.

    The law requires you to give explicit consent for use of any cookies that are not strictly necessary for the operation of a website.

    When you first visit our website, we ask you whether you wish us to use cookies. If you choose not to accept them, we shall not use them for your visit except to record that you have not consented to their use for any other purpose.

    If you choose not to use cookies or you prevent their use through your browser settings, you may not be able to use all the functionality of our website.

    We use cookies in the following ways:

    1. to track how you use our website
    2. to record whether you have seen specific messages we display on our website
    3. to keep you signed in to our website to record your answers to surveys and questionnaires on our site while you complete them
    4. to record the conversation thread during a live chat with our support team

      [We provide more information about the cookies we use in our cookie policy].

  19. Personal identifiers from your browsing activity

    Requests by your web browser to our servers for web pages and other content on our website are recorded.

    We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution.

    We use this information in aggregate to assess the popularity of thewebpages on our website and how we perform in providing content to you.

    Other matters

  20. Your rights

    The law requires us to tell you about your rights and our obligations to you in regard to the processing and control of your personal data.

    We do this now, by requesting that you read the information provided at

  21. Encryption of data sent between us

    We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you give us.

    Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar.

  22. Delivery of services using third party communication software

    With your consent, we may communicate using software provided by a third party such as Facebook (WhatsApp), Apple (Facetime), Microsoft (Skype) orZoom Video Communications (Zoom).

    Such methods of communication should secure your personal data using encryption and other technologies. The providers of such software should comply with all applicable privacy laws, rules, and regulations, including the GDPR.

    If you have any concerns about using a particular software for communication, please tell us.

  23. Control over your own information
    It is important that the personal data we hold about you is accurate and up to date. Please inform us if your personal data changes.

    At any time, you may contact us to request that we provide you with the personal data we hold about you.

    At any time you may review or update personally identifiable information that we hold about you, by signing in to your account on our website.

    To obtain a copy of any information that is not provided on our website you should contact us to make that request.

    When we receive any request to access, edit or delete personal data we firsttake reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.

    Please be aware that we are not obliged by law to provide you with all personal data we hold about you, and that if we do provide you with information, the law allows us to charge for such provision if doing so incurs costs for us. After receiving your request, we will tell you when we expect to provide you with the information, and whether we require any fee for providing it to you.

    If you wish us to remove personally identifiable information from our website, you should contact us to make your request.

    This may limit the service we can provide to you.

    We remind you that we are not obliged by law to delete your personal data or to stop processing it simply because you do not consent to us doing so. While having your consent is an important consideration as to whether to process it, if there is another legitimate basis on which we may process it, we may do soon that basis.

  24. Communicating with us

    When you contact us, whether by telephone, through our website or by email, we collect the data you have given to us in order to reply with the information you need.

    We record your request and our reply in order to increase the efficiency of our business.

    We may keep personally identifiable information associated with your message, such as your name and email address so as to be able to track our communications with you to provide a high quality service.

  25. Complaining

    If you are not happy with our privacy policy, or if you have any complaint, then you should tell us at

    When we receive a complaint, we record the information you have given to us on the basis of consent. We use that information to resolve your complaint.

    We aim to investigate all complaints relating to user generated content. However, we may not be able to do so as soon as a complaint is made. If we feel that it is justified or if we believe that the law requires us to do so, we shall remove the content while do so.

    Making a complaint may not result in the removal of the content. Ultimately, we have to make a judgment as to whose right will be obstructed: yours, or that of the person who posted the content that offends you.

    If we think your complaint is vexatious or without any basis, we shall not correspond with you about it.

    If your complaint reasonably requires us to notify some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion whether we do give information, and if we do, what that information is.

    We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.

    If a dispute is not settled then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration.

  26. Retention period

    Except as otherwise mentioned in this privacy policy, we keep your personal data only for as long as required by us:

    1. to provide you with the services you have requested
    2. to comply with other law, including for the period demanded by our tax authorities
    3. to support a claim or defence in court
  27. Compliance with the law

    Our privacy policy complies with the law in the European Economic Area specifically the EU General Data Protection Regulation (‘GDPR’) andthePrivacy and Electronic Communications Regulations (‘PECR’).

  28. Review of this privacy policy

    We shall update this privacy policy from time to time as necessary